Consumer / Shopper
Consumers and shoppers are not always the same individuals. By analysing demand spaces and the emotional and functional need states, we can map the path to purchase for distinct segments. This segmentation allows for more precise targeting across omni-channel activation strategies.
Additionally, evaluating category and brand barriers through the voice of the consumer and shopper provides insights into potential conversion strategies, helping brands overcome friction points and optimise engagement at critical moments in the shopping journey.
Recent Work
What Our Clients Say...
Curio really understood our brief and what we wanted to achieve by becoming part of our team. They blended qualitative and quantitative research to answer our questions robustly but at the same time as providing the voice of the consumer which our retail partners find so helpful.
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