Advisory/ Due Diligence
We conduct in-depth business intelligence research and analysis to support brands looking to extend their international footprint and companies exploring acquisition targets in unfamiliar geographies.
Our approach combines rigorous desk research with available market data and insights from our unrivalled network of industry and category experts (all under strict NDA’s).
We assess the likely challenges to overcome and identify the commercial rules of engagement in terms of revenue, profit contribution, and market share.
Our work is grounded in the development of clear, actionable strategies for channel and retail launches, enabling informed decision-making and maximising commercial impact in new markets.
Understanding the likely obstacles and commercial upside
Avoid the mistakes that cost
Any new product launch or introduction is fraught with challenges, and we know that a very high proportion of products fail by any measure of distribution, penetration or repeat purchase. For companies unfamiliar with a country’s rule of engagement but having a successful product in their own country – it can be very tempting to think that the same rules apply. We’ve conducted many projects for companies in just this position. We’ll independently appraise the likely launch success of a product and formulate strategies in terms of channel launch and shopper/consumer activation to give products the best chance of success. Sometimes we recommend a ‘not for now’ approach if the risks are too great or the commercial upside not great enough. Even if the latter happens – it’s a wise investment in wasted resources.
Recent Work
What Our Clients Say...
“In a very commercially logical and channel-focussed way, Curio identified the barriers we’d face as a new entrant to the category as well as what the medium-term could look like in terms of commercial success. By recommending a country and channel-specific strategy – we’ve saved a lot of time and money by not entering some countries whilst focussing our retail strategy in those countries we are going to enter.”
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Find out more about how we can solve your challenges.
Book a call with our team and let curiosity become clarity.